Circle 1 Headphones

•

I’m convinced that, when you begin working on a project, asking the right questions makes the ground for a better solution. I had pure pleasure making video for these headphones since I was given full freedom in implementing my ideas.

The client wanted the headphones to be demonstrated with style and to emphasise fashionable design and modernity of the product.

Circle 1 wireless headphones are designed for modern young people who love good sound and appreciate quality things. The headphones combine everything you need for comfortable music listening: ultra-lightweight construction, soft cushions with memory effect, unrivalled sound clarity in the entire frequency range, complete isolation from external noise, as well as a beautiful design, which immediately demonstrates that the person follows the trends. With a comfortable feeling even during the longest listening sessions and accurate sound reproduction, Circle 1 headphones are suitable for both home and studio use.

Stills

I took the colours of the Circle 1 logo as a basis and used them to create a gradient for the video. With this colour palette, together with the upbeat music, I wanted to create an atmosphere of modernity and at the same time underline the dynamism and liveliness of the image.

Development

I wanted the headphones to always be the focus of attention. Therefore, there are minimal or no objects around the product.

For the first and final scenes, I decided to create an abstract space that evokes acoustics. Circle 1 headphones are the masters of the sound element.

I paid a lot of attention to the metaphorical elements of the story. I wanted the visuals to give people a sense of the Circle 1 headphones' strengths: the softness of the leather on the ear cushions, the fullness of the sound transmission, the lightness of the design. In some cases, I had to try several technical solutions to achieve the best result.

I believe that good lighting and beautiful textures are essential elements of great visuals. I focused on the details of the textures in the close-ups, so that, with the play of light on the sides, they look realistic and highlight the feeling of comfort and the attractive design of the headphones.